Brand Development
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Together, we will determine your overall brand voice, mission, vision, and brand promise and then get to work bringing it to life.
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Our designers will present you with overall an mood board that captures the visual essence/identity of your brand (logo style, color palette, font style, etc.)
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Our designer will present 2 logo options in PDF format for your review and approval.
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Once you’ve selected the final design, we will provide a one-page brand guidelines pdf that includes additional logo marks (alternate logo design and logo submark), font suggestions, and color palette
Provide final logo files in color and black and white, as well as multiple formats for print and digital usage.
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From custom branded photoshoots to website design (Squarespace) and writing to the development of sales collateral and stationary, e-signatures, etc, our team will work with you to ensure your brand look/feel remains consistent both online and in print. Click below to inquire about our full branding services and pricing.
Digital Marketing
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Content creation is the process of generating topic ideas that appeal to your buyer persona, creating written or visual content around those ideas, and making that information accessible to your audience as a blog, video, newsletter, infographic, or other content formats. In summation, we do all of that.
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From custom social media content strategy and development to online reputation management, community management (both proactive to build followers and reactive - to responding to comments and DMs) to paid social media strategy and execution, our team is here to do all of the heavy lifting when it comes to managing your social media presence so that you can focus on growing your business.
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Whether it’s custom email newsletters that share information about your company’s products/services/culture and company news or promotional emails designed to engage and drive a specific call to action, we will work with you to develop a strategy that supports your overall marketing goals.
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From short-form video (Reels, Tiktok, YouTube Shorts) to long-form video for your listing videos and company biopics to UGC (user-generated content) videos, our team of professionals are here to assist with all of your video marketing needs.
Traditional Marketing
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Branded collateral customized specifically for your marketing needs (flyers, postcards, listing presentations, brochures, printed newsletters and more)
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Want to put together a geographic or demographic farm campaign, send evidence of success postcards or stay top-of-mind amongst your Sphere? Our designers will work with you to create the pieces that best fit your needs, then we will send to our print/mailhouse for deployment.
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We will design beautiful, custom print ads that promote your brand’s unique products/services.
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From pop-up banners to tabletop signage, branded tablecloths, billboads, custom swag for giveaways or client gifts, our designers can assist with all your promotional needs.
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Hosting a special event and need to send custom invites to your clients? No problem. We will work with you to create beautiful pieces to highlight your special event.
THE PLAN
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+Study the existing business model and define your business and the specific products or services you provide
+ Develop a profile of your key target customers
+ Understand the market climate and determine your marketing strengths and weaknesses
+ Determine your role or the role of the company within the marketplace – specifically as it relates to your competition
+ Evaluate findings/results of past marketing campaigns (if available)
+ Use analytical tools to consider the market potential and develop a strategy to achieve both short and long term goals
+ Establish a benchmark and measurement system for tracking campaign success
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This step is where we actually map out how we’re going to reach your target customers and increase market share. We’re going to be asking you a lot of questions during this phase, so please be patient with us. The more we know up front about you, your business and your competition, the better equipped we’ll be in crafting a winning plan. Here’s what the plan includes:
+ Evaluate existing marketing materials and messaging, social media and advertising and determine how successfully these mediums currently target and engage your key customers and generate sales
+ Identify new opportunities and experiences to engage with existing and new clients
+ Develop specific marketing objectives and policies and determine if the plan fits the overall strategy - are we heading in the right direction?
+ Create KPI’s (key performance indicators) to track and measure overall success
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A key element to any marketing plan is ensuring we’re producing the desired returns. We use a variety of tools and software to review analytics and conversions to benchmark our successes. More importantly we educate you on how to effectively decipher your analytics so that together we can refine them as necessary to achieve the optimal results.