Carole Gurule, affectionately known as “CC,” has had the distinct pleasure of working in the fields of Marketing and PR since she graduated from college - both in the corporate sector - as well as working for various PR and Advertising agencies in the U.S.

Most of her experience and expertise lies within the industries of hospitality and tourism, health and beauty, real estate, mortgage and lifestyle. CC spent 14 years in various director positions with Fairmont Hotels & Resorts including 12 years at the AAA Five-Diamond Fairmont Scottsdale Princess as Director PR, Director Leisure Sales and Director Marketing.

With nearly 22 years of corporate and agency experience, CC specializes in brand development, marketing strategy and execution, event planning, digital marketing and creative writing. While marketing is certainly her passion, she is also a proud momma to an amazing 11-yr old son, a self-proclaimed travel junkie, published children's book author, adventure seeker, amateur baker and superfan of all things music, fashion, and design.

Integrity is the foundation of her values, an integral part of her character and her North Star in forming trusted, long-lasting relationships with her clients, partners and employees.